Remark Media and Tencent Partner to Provide Data-Driven Precision Marketing Solutions
January 04, 2017 at 08:00 am
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Remark Media, Inc. announced it is collaborating with Tencent to jointly develop data-driven precision marketing solutions powered by Remark's KanKan Data Intelligence Platform and Tencent Cloud. The collaboration with Remark Media and Tencent Cloud enables both companies to offer their respective customers highly effective and cost-efficient data models, lowering the technical threshold of precision marketing and reducing corporate marketing investments. The data models will allow brands and business around the world to solve the essential marketing challenges associated with data collection which customers to target; how to reach those customers; what promotions are most effective; and how should the results be evaluated and quantified.
Remark Holdings, Inc. is a holding company. The Company is engaged in a diversified global technology business with artificial intelligence (AI)-powered analytics, computer vision and smart agent solutions delivered through an integrated suite of AI tools. Its data and AI software platform is developed to deliver AI-based computer vision products, computing devices and software-as-a-service solutions for businesses in many industries. The primary focus of its business is promoting and facilitating the safety of its customers and their customers through its Smart Safety Platform (the SSP). It customizes and sells its AI-based computer vision products and solutions, including the SSP, to customers in the retail, construction, public safety, workplace safety and public sector markets. It has also developed versions of its solutions for application in the transportation and energy markets. Its technologies include software applications built to run on third-party cloud hosting providers.