Remark Media, Inc. announced it is collaborating with Tencent to jointly develop data-driven precision marketing solutions powered by Remark's KanKan Data Intelligence Platform and Tencent Cloud. The collaboration with Remark Media and Tencent Cloud enables both companies to offer their respective customers highly effective and cost-efficient data models, lowering the technical threshold of precision marketing and reducing corporate marketing investments. The data models will allow brands and business around the world to solve the essential marketing challenges associated with data collection which customers to target; how to reach those customers; what promotions are most effective; and how should the results be evaluated and quantified.