Reed's Announces New Distribution Partnership with Loblaws Supermarkets
March 15, 2023 at 08:00 am
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Reed's, Inc. announced a new distribution partnership with Loblaws Companies Limited. This distribution channel grants Reed's access to 500 Loblaws' stores across Canada, bolstering the Company's current Canadian footprint. Reed's and Virgil's sodas are now showcased in the new craft soda section and will provide Loblaws consumers with a "better-for-you" option.
New Loblaws items include Reed's Original Ginger Beer, Reed's Extra Ginger Beer, Virgil's Root Beer, Virgil's Black Cherry, Virgil's Vanilla Cream Soda and Virgil's Orange Cream Soda. Reed's products are distributed to Loblaws in Canada by way of Unique Foods (Canada) Inc.
Reedâs, Inc. owns a portfolio of handcrafted, natural beverages, which sells in over 45,000 outlets nationwide. These outlets include the natural and specialty food channel, grocery stores, mass merchants, drug stores, convenience stores, club stores, liquor stores, and on-premises locations including bars and restaurants. The Company provides craft beverages under the Reedâs, Virgilâs, and Flying Cauldron brand names. Reedâs portfolio includes ginger beers, ginger ales, ready-to-drink ginger mules and hard ginger ales. The Virgil's brand offers an array of flavored sodas, including Root Beer, Vanilla Cream, Black Cherry, Orange Cream, and more. These flavors are also available in six zero-sugar varieties. Flying Cauldron is a non-alcoholic butterscotch beer. Reedâs Craft Ginger Beer line includes varieties with a mix of bottles and cans, including Reedâs Original Ginger Beer, Reedâs Premium Ginger Beer, Reedâs Extra Ginger Beer, Reedâs Strongest Ginger Beer, and others.
REED'S, INC. 
