The RTT China Key Customer Workshop, held recently in Shanghai, drew high-level decision-makers from 42 companies, establishing the event as a hub for high-end 3D visualization in China. Amongst the attendees were representatives from the automotive, fashion and home appliance industries, in which RTT China is already widely known as the go-to provider of high-end visualization technology, creative turn-key solutions and CGI services. As Chinese economy booms and retail sales continue to rise by an estimated 13 percent annually (source: Market Watch), competition to optimize design & development operations and to provide end consumers with stunning, cutting-edge brand experiences is fierce.

The RTT team showed how their ´one tool, one source, multiple use´ approach allows a single CAD data model to be reused to provide a truly breathtaking realtime digital experience across the entire product lifecycle - from design and development to marketing and sales. Amongst the demonstrated products was RTT DeltaGen 12, the world´s leading high-end 3D visualization software that delivers a lifelike display of CAD data with realtime interaction. Also on show was RTT DeltaTex 2.0 - the digital scanning technology that enables seamless application of materials to virtual prototypes in RTT DeltaGen.  RTT PictureBook, the data management and creative collaboration platform that speeds up processes and creates full transparency for visual data, completed the demonstration.

The Key Customer Workshop has also further cemented RTT´s position as a key opinion-maker in the field of professional high-end 3D visualization in China. In an exchange of know-how, a Digital Engineer from Volkswagen China demonstrated how VW uses RTT software to develop and market products faster, cost-effectively and in exciting new ways, while BIFT Professor Hai Qiao Huang shared his experiences of 'Digital Visualization and Cloud Rendering Technology´.

´It was exciting to see the huge turnout and positive feedback from our partners and customers´, says Yuetchin Hoi, General Manager of RTT China, adding that the office is ´planning to make this an annual event based on this strong customer demand´.

To discover how RTT is changing the professional 3D visualization landscape in China, please follow the links below:

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