After participating in industry trials, Renewcell and TextileGenesisTM have the intention to establish an agreement for full pulp-to-retail traceability for Renewcell's CIRCULOSE® recycled raw material across the entire textile supply chain. This announcement is being made at an industry event in Milan, Italy called Challenge the Fabric, initiated and hosted by Ekman & Co. Renewcell uses a patented process to breakdown and recycle cotton and other cellulosic textile waste, such as worn- out jeans and production scraps, to create CIRCULOSE®, a biodegradable raw material that can be used to create viscose, lyocell, modal, acetate and other man-made cellulosic fibers.

These regenerated fibers are then spun into yarns, woven or knitted into fabrics before being cut and sewn into new high-quality textile products. With TextileGenesisTM, Renewcell will be able to share real-time digital traceability with its customers and supply chain partners. The platform uses digital tokens to ensure a secure chain of custody for all supply chain processes from raw materials to retail.

The company's "fiber-forwards" traceability captures real-time shipments; its FibercoinsTM digital tokens verify point of origin and eliminate "double counting" of sustainable materials. Its AI (augmented intelligence) engine verifies transactions between supply chain partners. Furthermore, TextileGenesisTM is already partnering with fiber producers including Lenzing AG, Eastman, and Birla Cellulose as the leader in textile traceability.