R.R. Donnelley & Sons Company announced the launch of Digicom, a new solution that transforms catalogs, circulars and flyers into interactive, shoppable experiences across web, mobile, and email channels. The tool makes it easier for customers to view and purchase advertised products by providing direct access and embedded options for increased interactivity. Digicom is backed by a comprehensive digital analytics suite to provide deep insights into engagement patterns and inform marketing decisions. Digicom can help increase customer inquiries and online revenue through: Superior Functionality: Direct links to product pages and multiple options to engage with additional content – all embedded in a device-agnostic, mobile platform. Real-Time Feedback: Digital insights include live access to Google Analytics data, post-campaign reporting, mouse-mapping and geographic engagement maps. Extended Reach: Social media retargeting options through Facebook and Google Ads.