Qyou Media Inc. Appoints Raj Mishra as Group CEO of Qyou Media's India Operations Overseeing All Business Units
TikTok), leading it to over 60 million monthly active users. As the Country Head for both Musical.ly and later
for TikTok following their acquisition, he fostered growth for ByteDance in India, established local teams,
cultivated business partnerships, and nurtured the creator community. Under his leadership, Musical.ly became
the most downloaded app on Android and iOS app stores. He subsequently oversaw the rebranding transition from musical.ly to TikTok after its acquisition in 2017 wherein it became quickly established among the most
downloaded apps in India with 610 million downloads in India alone in less than three years representing over a
quarter of all global downloads. In 2019, he took on a new challenge within ByteDance where he was
spearheading Strategy for their newly launched suite of products, including the app Helo while closely working
with the Core global teams at ByteDance to help further strengthen their overall Go-to- Market strategy.
Following that experience, Mishra joined Triller as the Country GM and India Head, laying the foundation for its
expansion in India and the Asia-Pacific region. Most recently, Mishra has been consulting for a number of
digital and gaming companies including QYOU's India business units, where he provides strategic and revenue
generation strategies and tactics for growth.