For the First Time Playboy Mexico Partners With a U.S. Company to Find the Playmate of the Year

WEST PALM BEACH, Fla., Jan. 20 /PRNewswire-FirstCall/ -- Quepasa (Nasdaq: QPSA) and Playboy Mexico today announced a strategic partnership to launch a model search to find the next Playboy Mexico Playmate of the Year for 2009. The model search will be largely judged by Quepasa (www.Quepasa.com) members who will vote for which models advance to the finalist's pool.

"Becoming a Playboy Playmate is a goal for many aspiring models and actresses," said Quepasa CEO, John C. Abbott. "Since the site's relaunch we have been focused on developing new partnerships such as this to boost overall memberships while further enhancing the member experience. We are excited to be partnering with a respected and trusted brand such as Playboy Mexico to offer such a tremendous opportunity to our growing membership and the Latino community."

As part of the partnership Quepasa, one of the fastest growing online social communities for young Latinos, will develop a fully interactive online community for Playboy Mexico in which Quepasa members can enter to become a Playboy Playmate or vote for which models make it to the finals. The community, which will launch in February, will feature a vibrant, interactive viral community, including model profiles, pictures, and user-generated content.

"We are always looking for exciting and innovative ways to find the kinds of Latin women who reflect that girl-next-door image," said Raul Sayrols, Playboy Mexico's publisher. "With its millions of members and vast traffic, Quepasa represents the perfect partner. Through Quepasa we can get direct feedback from our readers on the kinds of models they want to see in pages of our magazine, which is also available worldwide at www.todorevistas.com.mx."

Both Quepasa and Playboy Mexico will leverage their properties to drive traffic to the contest and cross promote.

To find out how to enter, please send an email to: contest-support@quepasacorp.com.

About Quepasa Corporation

Quepasa Corporation (NASDAQ: QPSA), headquartered in West Palm Beach, FL (with offices in Los Angeles, Scottsdale, Miami and Hermosillo, MX), owns Quepasa.com, one of the world's largest, bicultural, Latino online communities committed to providing fun, competitive, interactive, and easy to use social tools, and rich multimedia content to embrace Latinos, and empower them to connect on-line, and share their interests, ideas, and activities.

About Lyrsa Editores

Lyrsa Editores is a Mexican publisher founded over seventy years ago and today is an established leader in the distribution and production of lifestyle publications in Mexico. As a licensee of Playboy Mexico, elgourmet.com, Autobild, Solo Relojes and Fox Sports magazine, Lyrsa provides a wide range of lifestyle magazine choices to their readers. Open Magazine, Salud Vital, SW Fit and Cocina Saludable are also part of the Lyrsa portfolio. As of March 2008, digital editions of every Lyrsa Editores publication are available online.

About Playboy Mexico

Playboy Mexico is a monthly publication, with a circulation of 100,000, that's been in publication in the Mexican market for over six years. During this time it has managed to maintain a strong image and remain top of mind for contemporary, cosmopolitan men. The editorial achievements, exclusive articles, sensual pictures, high-level interviews, unpublished short stories, recommendations and reviews of films, restaurants, fashion, sports, (extreme sports) and entertainment all contribute to make Playboy Mexico a unique publication, positioned as one of the best lifestyle and entertainment magazine's in Mexico. 

    Contact in Mexico: Laura Otero   Contact in U.S.A.: Luz Maria Castellanos
    Lyrsa Editores /Playboy Mexico   LMC Media
    (55) 3872-2007                   (323) 924-2835
    laura.otero@lyrsa.com.mx         LMC@LMCMediaConsulting.com

SOURCE Quepasa Corporation