Qualtrics released details about the impact of its partnership with Manchester City, which is helping totransform the fan experience in stadiums and online. As Manchester City's Official Experience Management Software Partner, Qualtrics allows the Club to listen to fan and employee feedback, understand and analyse what they hear, then take action to improve experiences and design new ones. In the past year, Qualtrics and Manchester City have collaborated to: Listen to fans' feedback to improve elements of the journey fans take as they visit the Club's facilities at the Etihad Campus, a continuous process which has also recently included the implementation of QR codes and iPads around the stadium for fans to share their views.

Gather live feedback during the online ticket and merchandise buying journeys to understand fan satisfaction and identify moments of friction. Improve hospitality experiences and ensure issue resolution and expectations can be managed quickly and efficiently. Listen to feedback and tailor digital experiences to increase engagement and make improvements to club content by measuring the effectiveness of help and support pages.

Develop more meaningful relationships with partners using rich data to drive increased awareness and perception.