Qualtrics announced the general availability of Frontline Feedback to Qualtrics CustomerXM™. Frontline Feedback is a new collaboration tool that helps customer experience (CX) leaders collect, prioritize, and act on customer, employee, and product feedback by putting the voice of employees at the heart of their CX program. One of the most underutilized resources in an organization are frontline employees – the teams who work most closely with customers and understand them best. According to research from the Qualtrics XM Institute, frontline employees within an organization are the most supportive and helpful when it comes to helping their companies build a more customer-centric culture. Call center teams or retail store staff, for example, are often in the best position to capture a broad range of customer experiences and interactions that helps improve an organization's product and brand perception.