QUALCOMM, Inc. : Shanghai Nutshell, Seller of Bambook Branded E-readers, and Qualcomm Bring First mirasol Display Technology to China

LAS VEGAS, a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM),The Shanghai Nutshell Electronic Co., Ltd, a subsidiary of Shanda Networking Co., Ltd, China's largest interactive digital content provider, today announced the first e-reader featuring mirasol® display technology, the Bambook Sunflower, to be commercially available in China in the coming weeks. With the Bambook Sunflower, Shanghai Nutshell introduces the Chinese consumer to a new category of interactive e-reader that delivers a touch display, vibrant color even in bright sunlightweeks of reading under typical usage. *

"With the Bambook Sunflower e-reader, Shanghai NutshellShanda have raised consumer expectations for digital reading, both in terms of color contentan interactive user experience," said Clarence Chui, senior vice presidentgeneral manager of Qualcomm MEMS Technologies, Inc. "Our mirasol display enriches users' experience of Shanda's content without sacrificing battery life."

The Bambook e-Reader includes access to Shanda's expansive content distribution portfolio, which includes millions of books, magazinescomics. Additionally, interactive contentsocial features enable users to share favorite passages with friends or send feedback to the authors.

"As a leading interactive entertainment media company, Shanghai Nutshell has the experience to understandsatisfy the digital content needs of Chinese consumers," said Tom Guo, chief executive officer of Shanghai Nutshell. "The Bambook Sunflower e-reader with mirasol display satisfies our customers' needs in ways no other device or display technology can."

The Bambook e-reader features a 5.7" XGA format (1024 x 768 pixels) mirasol display (screen resolution of 223 ppi)Qualcomm's 1.0 GHz Snapdragon™ S2 processor. The Bambook custom application interface sits atop an Android 2.3 base.

The Bambook e-Reader will be available for pre-purchasewill ship to customers in February 2012. Customers may register to pre-order now at the Bambook Sunflower registration site ().

* Battery life varies depending on usageambient light. Battery life based upon 30 minutes of daily reading time with Wi-Fi offintegrated reading light set to 22 percent utilization.

About ShandaShanghai Nutshell

Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is a leading interactive entertainment media company in China, offering a broad array of online entertainment content on an integrated service platform to a largediverse user base. Shanda offers its high quality entertainment content - from massively multi-player online role-playing games (MMORPGs)advanced casual games, to social network games, e-sports, literature, film, television, music,video - through its subsidiariesaffiliates, including Shanda Games, Cloudary, Ku6 Media,various other online communitybusiness units. By providing a centralized platform, Shanda allows its users to interact with thousands of other users while enjoying some of the best entertainment content available in China today. A subsidiary company of Shanda Group, Shanghai Nutshell is dedicated to providing a great, interactive reading experience. Its inaugural e-reader brand, Bambook, has been awarded over 20 prizes since its launch.

About Qualcomm MEMS Technologies Inc.

Qualcomm MEMS Technologies Inc. has drawn on the same color-producing process that makes a butterfly's wings shimmer to develop the revolutionary mirasol display technology. The mirasol display is the industry's first to use interferometric modulation (IMOD); a micro-electro-mechanical systems-based technology capable of creating color from ambient reflected light. Qualcomm's mirasol displays are bi-stable, energy efficient, offer refresh rates to support interactive contentare highly reflective, allowing for superb viewing quality in a wide range of environmental conditions, including bright sunlight. With applications in a variety of mobile devices, mirasol displays support Qualcomm's overall strategy of mobile innovation by enabling a compelling viewing experience with significantly less power. For more information, visit the mirasol displays .

About Qualcomm

Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3Gnext-generation mobile technologies. For more than 25 years, Qualcomm ideasinventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainmenteach other. For more information, visit Qualcomm's , , pages.

Qualcomm is a registered trademark of Qualcomm Incorporated. mirasol is a registered trademark of Qualcomm MEMS Technologies, Inc. Snapdragon is a trademark of Qualcomm Incorporated, registered in the United Statesother countries. All other trademarks are the property of their respective owners.