PVR INOX Limited announced the launch of its new 4-screen cinema in Hyderabad with all 4K Laser Projection in all auditoriums. Located at Prism Mall, this cinema promises an unparalleled movie-going experience with an extensive array of amenities for Gachibowli's cinephiles. The new cinema will strengthen PVR INOX Limited's foothold in Hyderabad with 97 screens in 17 properties and in the state of Telangana with 110 screens in 20 properties and continues its expansion in South India with 579 screens in 102 properties. Located just 7 Km from HITEC City, Hyderabad's affluent IT neighborhood, PVR INOX Prism boasts an easily accessible location catering to tech professionals, residents of nearby high-rises, and students from esteemed institutions like the University of Hyderabad.

With a seating capacity of 950 audiences inclusive of celebrity recliners, the new cinema is equipped with the best-in-class theatrical technology to offer an immersive and enhanced cinematic experience. This includes the 4K laser projection, advanced Dolby ATMOS immersive surround sound and Next Gen 3D system.