ITEM 2.02 RESULTS OF OPERATIONS AND FINANCIAL CONDITION

On January 30, 2023, Purple Innovation, Inc. (the "Company) issued a press release ("Press Release") announcing preliminary financial results for the year ended December 31, 2022. A copy of the Company's press release is attached as Exhibit 99.1 to this report and incorporated by reference.

The Press Release also discusses the Company's new lineup of premium mattresses being launched at the Las Vegas Market this week. The availability of these mattress models will be accompanied by new brand positioning and marketing aligned with the Company's move into luxury mattress offerings.

The information furnished pursuant to this Item 2.02 and the exhibit hereto shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and shall not be deemed to be incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act except as shall be expressly set forth by specific reference in such filing.

The press release furnished herewith in Exhibit 99.1 contains non-GAAP financial measures. Management believes non-GAAP financial measures assist management and investors in evaluating and comparing period-to-period results and projections in a more meaningful and consistent manner. Reconciliations for these non-GAAP financial measures to the most directly comparable GAAP financial measures are included in the press release.

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