Pureprofile Limited announced the appointment of Mrs. Melinda Sheppard as Chief Financial Officer, effective June 25, 2018. Currently, Melinda is Senior Commercial Finance Manager at News Corp. Australia, partnering with the CEO of The Australian newspaper and its senior management team to identify, model and develop execution initiatives that align with News Corp.'s strategic direction. Prior to this, Melinda was Group CFO and Company Secretary for privately owned Anne Street Partners and QNV Constructions where she was responsible for the overall financial management of the group.