Pureprofile Limited announced the following changes to the company's board and management team which are effective immediately. Nic Jones has resigned as Chief Executive Officer and Managing Director and his role will immediately be filled by Chairman, Andrew Edwards, who will take over in an on-going executive capacity (as Executive Chairman). Replacing Mr. Jones on the board and as a non-executive director will be Mr. Aaryn Nania, who is co-founder and Head of Funds Management of Lucerne Investment Partners (Lucerne). Lucerne is Pureprofile's primary lender and a strong supporter of Pureprofile's business and growth initiatives. The company is also delighted to announce that Melinda Sheppard, former CFO, has been promoted to Chief Operating Officer. In this role, Mrs. Sheppard will be responsible for managing finance, HR, operational delivery and corporate services.

The company has also agreed revised terms on its existing loan facilities with Lucerne. Material terms of the facilities were disclosed to the market on 2 November 2017, 28 February 2019, and 25 June 2019. The following changes to the facilities become effective from 1 September 2019: Maturity date - the maturity date on all facilities has been extended to 1 October 2020. Interest rate - the interest rate has been set at 20% p.a. on all drawn facilities (currently $15.6 million) and Pureprofile has the option to capitalise interest and repay it with the principal upon maturity. Repayment Fee on Control Transaction- the `Repayment Fee', which Lucerne would have been entitled to on the happening of a `Control Transaction' has been removed.