EmasKITA (Emas Kecil Investasi Terpercaya dan
ANTAM's Operations and Business Transformation Director Risono said that the collaboration between ANTAM, AJSI, and Hartadinata is part of the Company's strategy to delve into the domestic micro fine gold and jewelry market.' This initiative provides an opportunity for everyone in
This collaboration also delivers another product, named Kencana, a jewelry collection made of 24-carat golds with magnificent beauty for a stylish look, also a perfect choice for a profitable long-term investment.
'Kencana is a jewelry collection made of 24-carat golds. ANTAM chose Hartadinata as a partner with extensive experience leading the domestic gold jewelry market. With Kencana, our customers can put on 99.99% pure gold jewelry equivalent to fine gold for the first time,' Risono said.
ANTAM's in
AJSI's President Director
Hartadinata's President Director
Sandra further explained, 'EmasKITA comes in 16 gift series and one premium collection for the customers' investment or a special gift for the loved ones. Kencana gold jewelry comes in a collection of elegant and intricately designed wedding rings for a memorable wedding day, along with bracelets, pendants, and necklaces. With Kencana, customers can collect a 24-carat gold jewelry collection, equivalent to a fine gold bar. Thus, Kencana is also a perfect choice for a profitable investment.'
The customer can directly verify the authenticity of EmasKITA by scanning the QR code embedded on the back of its box. When scanned, the QR code will direct buyers to the official website, www.emaskita.id. When scanning the QR code, the website will show an 'Original Product' notification, along with detailed information for the genuine product. However, counterfeit ones will lead to a 'Not Original' notification.
'EmasKITA and Kencana products are now available at Hartadinata's official offline stores, our official online store at Shopee and
About ANTAM
ANTAM as a member of MIND ID, Mining Industry Holding SOEs, is a leading natural resources based diversified and vertically integrated Company with nickel ore, ferronickel, gold, silver, bauxite, alumina, and precious metal processing and refinery services as its main products and services. With over 50 years of experience, ANTAM owns vast high-quality nickel and bauxite reserves. ANTAM's Precious Metal Processing and Refinery Services is
About AJSI
AJSI is ANTAM's subsidiary appointed to standardize the manufacturing processes and products of EmasKITA & Kencana. In addition, AJSI is responsible for the accuracy of the purity and weight of these gold products. To carry out these activities, AJSI has put together a team experienced in supervising fine gold products at ANTAM to ensure that the manufacturing processes of EmasKITA & Kencana follow good manufacturing practices for gold and jewelry industries as well as global best standards.
About
Hartadinata is the leading gold jewelry producer and provider in the Indonesian market, gaining the trust of its stakeholders for more than 28 years. With an integrated business, Hartadinata operates four manufacturing facilities, wholesale and retail sale services, and online Hrta.store, and its own gold pawn network. Our integrated business has given us the upper hand in the market, with guaranteed market availability. Since its establishment, Hartadinata has partnered with more than 800 gold shops throughout
Contact:
Yulan Kustiyan
Tel: (021) 7891234
Fax: (021) 7891224
Email: corsec@antam.com
Web: www.antam.com
(C) 2021 Electronic News Publishing, source