PROS Holdings, Inc. announced Groupe DEYA has implemented the PROS Smart CPQ solution in its Blocfer Division. The company, a global manufacturing powerhouse, is providing its sales teams with new guided selling capabilities that enable them to respond more quickly to customers in the digital era, with PROS configuration, pricing and quoting solution. Groupe DEYA plans to implement the solution across the entire span of its portfolio companies around the world. Groupe DEYA globally manufactures a comprehensive range of storage solutions for residential and commercial markets. Included in its suite of products are cabinets, door frames, security doors, shaft enclosures, glazing units, scaffolding platforms and toe boards. The company sells across multiple channels and brands, including Deya and Kazed. PROS Smart CPQ automates and simplifies configuration, pricing and quoting processes, empowering sales to instantly create accurate, personalized solutions for each customer. Companies are able to deliver the most profitable and compelling offers. Using artificial intelligence and machine learning, PROS Dynamic Pricing Science™ provides prescriptive insights into willingness-to-pay at the individual customer level, giving sales teams the ability to offer the right product at the right price in real-time for every customer.