(Alliance News) - Promotica Spa on Monday announced that it has launched two new short collections, the first dedicated to Unicoop Florence and the second to Coop Alleanza 3.0, worth a total of EUR9 million.

The agreements also mark the beginning of a partnership between Promotica and Bugatti to carry out loyalty campaigns in Italy and some foreign markets.

"The promotions for Unicoop Firenze and those for Coop Alleanza 3.0, which will end on April 3 and May 12, respectively, include numerous prizes, including sets of mugs, cups and small glass cups with glass saucer, jars, teapots with filter, with modern and essential lines. To these are added Uma, the original and unique kitchen scale that thanks to its iconic shape is able to stand out in your kitchen and facilitate every measurement and preparation, the Vita electric citrus squeezer with its unique and sleek design, and finally, the Volo toaster that combines design, technology and versatility to give more taste to your days in the kitchen and the line of knives," as the company explained in a note.

On Friday, Promotica closed 1.9 percent in the red at EUR2.12 per share.

By Claudia Cavaliere, Alliance News reporter

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