Prime Focus London PLC : Appointment of New Directors

7 November 2011

Prime Focus London Plc

("Prime Focus" or the "Company")

Directorate Change

Prime Focus is pleased to announce the appointment of Mr Ramakrishnan Sankaranarayanan and Mr Shivkumar Venkatachalam to the Board effect from 7 November 2011. Mr Sankaranarayanan will be Chairman and Managing Director and Mr Venkatachalam will be a Non - Executive Director

Brief biographies of the new directors are set out below:

Mr Ramakrishnan Sankaranarayanan, (aged 41 years), holds a Bachelor of Electronics degree as well as an MBA. He has significant experience in post-production and visual effects and has been Managing Director of Prime Focus Limited since October 2011. He has also been a Director in Prime Focus Technologies Private Limited since April 2008.

Mr Shivkumar Venkatachalam, (aged 50 years), is a Chartered Accountant and a law graduate. He has more than 20 years experience in consultancy services to reputed Indian and multinational Companies. He is the proprietor of a chartered accountancy firm called M/s V Shivkumar and Associates in Mumbai.

Mr Sankaranarayanan holds, or has held, the following directorships within the five years prior to the date of this announcement:

Current Directorships/Partnerships	Past Directorships/Partnerships (in the last 5 years)
Prime Focus Limited Prime Focus Technologies Private Limited	Subex Technologies Inc

Mr Venkatachalam holds, or has held, the following directorships within the five years prior to the date of this announcement:

Current Directorships/Partnerships

Past Directorships/Partnerships (in the last 5 years)

Chalbrosons Investments and Exports Private Limited Chalbrosons Plantations and Country Resorts Private Limited Kammann Machines (India) Private Limited Insyst Business Technologies Limited Sona Marketing Systems Private Limited Sanderson Group (India) Private Limited Medicon Instrument Private Limited Santec Fabrications (India) Private Limited Indisc Technologies Private Limited United Technical and Economic Services Private Limited Flow Technologies Private Limited Himtex Textiles Private Limited Reliable Laptops Private Limited Sanderson Group Holdings (India) Private Limited Brahmapur Marketing Private Limited Happy Farm Italian Sweets Private Limited BizFac Infotech (India) Private Limited Monsoon Studio Private Limited

GSG India Private Limited Storemedia Technologies Private Limited Good Earth Real Tors Private Limited Xgen Green Buildings Private Limited GVS Software Private Limited Monsoon Heritage Private Limited

There is no further information to be disclosed under Schedule 2(g) of the AIM rules.

The company also announces that Namit Malhotra will be stepping done from the board as well as his role of Chairman and Managing Director with effect from today.

Board of Directors:

As a result of these changes the Board of the Company now comprises:

NareshMalhotra- Non - Executive Director

ShivkumarVenkatachalam- Non - Executive Director

Ramakrishnan Sankaranarayanan - Chairman and Managing Director

Riv Karan Singh Chadha- Non - Executive Director

Enquiries:

Prime Focus London Plc	Tel: [phone]
Jateen Bagariya
www.primefocusworld.com
Grant Thornton Corporate Finance	Tel: [phone]
Colin Aaronson/David Hignell