Pricer's partner JRTech Solutions has signed an agreement with a large Tier 1 North American grocery retailer for the cloud-based platform Pricer Plaza, which allows for in-store automation and communication, within an initial 50 of their stores. The value of the contract is approximately SEK 90 million. The rollout of Pricer Plaza and electronic shelf labels within the initial 50 stores is expected to be completed by the end of 2024.

This installation by one of the largest grocery chains in North America with over 1500 grocery and pharmacy stores, is the first large-scale full-store deployment of four-color labels in North America. The order value of approximately SEK 90 million does not include Pricer Plaza and technical support, and will be included in Pricer's order intake for the second quarter of 2024.