POP MART opened its first permanent store in the Netherlands on July 13, 2024, in Amsterdam's Kalverstraat. A Valhalla for loyal fans, collectors and new fans. POP MART set foot on Dutch soil for the first time on Saturday, July 13, 2024, with the opening of its permanent brand store in this country, at Kalverstraat 186-188 in Amsterdam.

The store opening is accompanied by the launch of several exclusive, including the MEGA ROYAL MOLLY X Van Gogh Museum. Inspired by the famous Van Gogh painting Almond Blossom, this collector's item showcases what both POP MART and Van Gogh are known for: the combination of art & design. In addition, a special addition to the Peach Riot collection - designed by American artist Libby Frame - was unveiled on the same opening day.

This limited collection consists of three figurines of the famous characters from the popular punk band: Gigi, Poppy and Frankie. These coveted items are available exclusively in Amsterdam starting July 13, in a limited edition of 50 pieces each. Furthermore, during the store opening, collectors have the chance to capture the exclusive the HIRONO Reshape Sculpture and DIMOO Green Crab Plus figurine, and the unique AZURA Dark Soul figure and the special ZIMOMO Lava figurine are launched.

For China-based POP MART, the Amsterdam store opening marks an important milestone in their European expansion.