PLBY Group, Inc. announced the appointment of Ashley Kechter as President of Global Consumer Goods, Megan Jordan as Chief Communications Officer of the Company, and Julie Hastings as Honey Birdette's Chief Executive Officer (CEO). Ashley Kechter joins the Company on Jan. 17th and will report to Kohn.
She will oversee all consumer products, including licensing and merchandise for the full portfolio of brands including the Playboy brand, Yandy, Lovers and Honey Birdette. Kechter comes to PLBY Group from The Gap Inc., where she most recently was in charge of Banana Republic's Global Factory Business. Kechter previously drove rapid growth for RH as its Chief Merchandising Officer and Chief Inventory Officer where she oversaw multiple launches of new revenue and product lines and supported a successful IPO, with revenue growth from $0.8 billion to $2.5 billion during her tenure.
PLBY Group, Inc. is a global pleasure and leisure company. The Company operates through three segments: Direct-to-Consumer, Licensing and Digital Subscriptions and Content. Its Direct-to-Consumer segment operates through its owned-and-operated e-commerce platform, retail stores and sales of its products through third-party retailers. The Licensing segment includes trademark licenses for third-party consumer products, location-based entertainment businesses and online gaming. Its Digital Subscriptions and Content segment comprises the Playboy Club, its creator-led platform on playboy.com, and Playboyâs adult content offerings, including playboyplus.com and playboy.tv. In addition, Playboy TV is offered through multiple-system operators (MSOs) around the globe, including U.S. MSOs DIRECTV, Comcast, Dish, Charter, Cox, Altice, and Mediacom. Its offerings are focused on four areas: sexual wellness, style and apparel, digital entertainment and lifestyle and beauty and grooming.
PLBY GROUP, INC. 
