Pitney Bowes Inc. announced that it has joined Hortonworks Partnerworks in the Modern Data Solutions (MDS) partner program to enhance data management and analytics for clients so that they may be able to leverage the power of a Big Data platform. Clients will now have access to data quality, advanced geospatial foundation and geo-enrichment capabilities that will result in faster, more scalable business insight. Through the partnership Pitney Bowes will deploy its data quality and geospatial capabilities, which recently achieved Hortonworks Certification. These data quality and geospatial capabilities are critical in driving business transformation and outcomes in a data-driven world. Location-based data, in particular, plays an important role in how businesses understand their customers because it is one of the most consistent ways to link people, places and things. Data storage and analytics are both equally critical to how businesses interpret this data. Traditional infrastructures are designed to analyze large quantities of data, on premise, through hardware devices. However, these infrastructures cannot handle the tremendous amounts of structured and unstructured data that today’s consumers produce each day, both on and offline. Businesses that rely on traditional infrastructures are challenged to analyze data with speed and scale.