Pegasystems Inc. announced significant enhancements to its marketing application. Pega Marketing provides simplified campaign management and rich cross-channel integration capabilities, giving marketers a consolidated view of customer preferences and attributes so they can easily create targeted outbound campaigns for all customers. The application enables marketers to deliver personalized customer engagement that maximizes customer experience and customer lifetime value, while increasing business revenue.

Pega Marketing automates next-best-actions in real-time and in context for each customer interaction allowing marketers to drive trustworthy and consistent engagement to customers across the channels of their choice. Pega Marketing introduced new features and improvements in design and usability that help marketers drive connected engagement with customers throughout the customer journey, including: Deeper Cross-Channel Integration, Simplified Campaign Creation, Customer Profile Viewer, Enhanced Monitoring, Control and Reporting and Field Marketing. Available on-premise or on Pega Cloud, the Pega Marketing application is built on the Pega 7 Platform, and uses decisioning in a marketing context.

Pega's visual tools enable businesses to easily develop and change the application to meet their strategic business needs without code, more than six times faster than traditional Java model-based applications. Pega's proven scalability ensures the application operates across the ever changing needs of users, business lines, geographies and channels that today's enterprises demand.