EMERYVILLE, Calif., Jan. 6 /PRNewswire-FirstCall/ -- Peet's Coffee & Tea, Inc. (Nasdaq: PEET), the premier specialty coffee and tea company in the U.S., today announced that it will present at the Cowen and Company Eighth Annual Clean Consumer Conference. The event is slated for 2:30 p.m. ET on Monday, January 11, 2010 at the Westin New York Times Square.

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Peet's presentation at the Cowen and Company conference will be broadcast live with audio and slides on Peet's website at http://investor.peets.com/. To access the live webcast, please go to the website beforehand to download and install any necessary audio software. A replay of the webcast can be accessed approximately three hours after the conclusion of the presentation and will remain on www.peets.com for 90 days after the scheduled conference.

About Peet's Coffee & Tea, Inc.

Peet's Coffee & Tea, Inc., (PEET), is the premier specialty coffee and tea company in the United States. Founded in 1966 in Berkeley, California by Alfred Peet, an early tea authority who became widely recognized as the grandfather of specialty coffee in the U.S., Peet's offers superior quality coffees and teas in multiple forms, by sourcing the best quality coffee beans and tea leaves in the world, adhering to strict high quality and taste standards, and controlling product quality though its unique direct store delivery selling and merchandising system. Peet's is committed to strategically growing its business through many channels while maintaining the extraordinary quality of its coffees and teas. For more information about Peet's Coffee & Tea, Inc. visit www.peets.com.

SOURCE Peet's Coffee & Tea, Inc.