Ruchi Soya Industries Limited announced its plans to expand its Edible Oil Fortification initiative and play a role in curbing malnutrition in India. The company has been voluntarily fortifying its leading edible oil brands - Mahakosh, Sunrich and Nutrela with Vitamin A & D since 2014, cumulatively impacting 12 million consumers every month across the country. Announcing an expansion of its edible oi fortification Initiative, the company informed that it will benefit 15 Million households every month by 2018 with Fortified Edible Oils. Moreover, the company also has plans to include Ruchi Gold, reckoned amongst the market leader and the largest-selling refined palm oil brand across the country in its fortification programme in the near future. The proposed move is likely to have huge benefits as Ruchi Gold caters to over 20 million households per month including consumers in the low income group.