Pangea Natural Foods Inc. announced that Mr. Louie will serve on the company's executive team and will support Pratap Sandhu, the company's chief executive officer. The expanded executive leadership team aims to assist Pangea in building on its market position, growing its retailer footprint, sharpening its supply chain and manufacturing practices, and continuing to leverage its proprietary production processes to launch innovative products. Mr. Louie is joining the company with over a decade of experience in marketing.

Previously, he was the co-founder of AntiSocial Media Solutions, a digital marketing agency with offices in Vancouver, Toronto, Montreal and Los Angeles. He led integrated digital campaigns with award-winning social media strategy and execution, an in-house content production team, influencer and creator strategy, and media buying, all of which spanned many industries. AntiSocial has worked with clients such as Starbucks, 7-Eleven, Fairmont, Netflix, Subway, Cheetos, Riot Games and many more.

AntiSocial was acquired in 2019 and, at the time of Louie's exit in 2021, Mr. Louie led the company in key client growth, agency strategy and senior team leadership. AntiSocial had a staff of more than 60 personnel when Mr. Louie departed.