Pacific Biosciences of California, Inc. announced the appointments of Mark Van Oene as Chief Operating Officer and Peter Fromen as Chief Commercial Officer, both effective as of January 8, 2021. Mr. Van Oene joins from Illumina, Inc. where he most recently served as Senior Vice President and Chief Commercial Officer. In that role, he was responsible for the development and implementation of the company’s commercial strategy and oversaw worldwide sales and services. He joined Illumina in 2006 as a regional account manager in its sales organization, and advanced rapidly taking on senior commercial leadership roles with ever increasing areas of responsibility, ultimately assuming the Chief Commercial Officer role in 2017. Mr. Fromen also joins from Illumina, where he most recently served as Global Vice President of Population Genomics and Precision Health. In that role, he was responsible for product management, market development, and market strategy across Genetic Disease Research and Testing, Population Genomics, Health Systems and Consumer Genomics. He joined Illumina in 2007 as Senior Director of Investor Relations and directed the investor relations activities for four years.