ORACLE CORPORATION 
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News Facts
* Brazilian department store retailer Lojas Riachuelo has selected
Oracle(R) Retail applications to support the company's rapid expansion
in the growing Brazilian fashion and apparel market.
* Lojas Riachuelo is Brazil's second largest department store chain and
its parent company Guararapes Confeccoes is the largest apparel
manufacturing company in the country.
* The integration of its manufacturing and retail businesses enables
Guararapes-Riachuelo to ensure quality and respond quickly to market
changes and fashion trends.
* Lojas Riachuelo is expected to use the Oracle Retail Allocation
(http://www.oracle.com/applications/retail/mp/allocation.html),
Oracle Retail Price Optimization
(http://www.oracle.com/applications/retail/rpo/price_opt.html),
Oracle Retail Assortment Execution
(http://www.oracle.com/applications/retail/rpo/assortment_exe.html),
and Oracle Retail Merchandise Financial Planning
(http://www.oracle.com/applications/retail/mp/merch_finan_plan.html) to
help make its supply chain even more agile as well as to enable
customer insights that help drive store, merchandising and supply chain
operations across its more than 100 stores.
* Lojas Riachuelo expects the Oracle Retail applications to help the
company lower inventory levels, adopt best practices in store
clustering and optimize assortments to improve same-store performance.
* The Oracle Retail applications will also help provide a more flexible
technology platform that will scale as the company grows, replacing an
internally developed legacy system and making it easier and faster to
open new stores.
Supporting Quotes
* "As we continue adding new stores, we require systems that will help us
retain an intimate understanding of our customers in every location,"
said Marco Muraro, GMM, Lojas Riachuelo. "The Oracle Retail solutions
capture and embed that customer insight into core business processes
such as item planning, replenishment and pricing, so that the store
experience matches customer needs."
* "The Brazilian retail market has been expanding, and Lojas Riachuelo is
innovating to capture this growth opportunity while also maintaining
their focus on delivering superior customer service," said Duncan
Angove, General Manager and Senior Vice President, Oracle Retail.
"We're excited for the opportunity to support Lojas Riachuelo's efforts
and help them grow profitably."
Supporting Resources
* Lojas Riachuelo (http://www.lojasriachuelo.com.br/)
* Oracle in Retail (http://www.oracle.com/industries/retail/index.html)
* Oracle Retail Customer Success
(http://www.oracle.com/customers/industries/retail_dist.html)About Oracle Retail
Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers -- enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization as well as enterprise applications and infrastructure software, Oracle partners with the world's leading retail companies, including 20 of the 20 top retailers worldwide, to transform the economics of their businesses.
About Oracle
Oracle (Nasdaq: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.
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SOURCE Oracle
