O'Reilly Automotive is back on its support area and this is a strategic entry point.
In 2012, the profitability of O'Reilly Automotive should improve as the net margin growth shows. It should be at 9.68% in 2014 against 9.36% for the current year and sales are expected to increase. To date, PER for 2012 is estimated at 18.14x and at 15.76x for 2013.
In the short term, the bearish trend has known a weakening close to the USD 81.4 mid-term support. A new bullish trend is forming toward 20 day moving average at USD 90.6.
Investors can take a long position within the USD 81.34/USD 85 area. In the first instance, the target price will be the pivot point at USD 90.6. In case of breakdown of the USD 81.3 support at the closing price, investors should close their positions.
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O'Reilly Automotive, Inc. is one of the largest American distributors of automotive parts. The products are sold under own brands (BesTest®, BrakeBest®, Cartek®, Import Direct®, MasterPro®, MicroGard®, Murray®, Omnispark®, O'Reilly Auto Parts®, Precision®, Power Torque®, Super Start®, Syntec® and Ultima®) and third-party brands (AC Delco, Armor All, Bosch, Castrol, Dorman, Fel-Pro, Gates Rubber, Lucas Oil, Mobil1, Monroe, Moog, Pennzoil, Prestone, Standard, STP, Turtle Wax, Valvoline, Wagner et Wix). The group's activity is primarily organized around 3 families of products:
- automotive parts: alternator, starters, water pumps, chassis parts, etc.;
- maintenance products: antifreeze, filters, etc.;
- accessories: primarily automotive carpets and seat covers.
At the end of 2022, the products were marketed through a network of 5,971 stores located in the United States (5,929) and Mexico (42).
O'REILLY AUTOMOTIVE, INC 
