The volume for the first few weeks after the first harvest is in line with the initial production announced in the stock exchange release dated
So far, the quality of harvest is first-class, and 99 percent of the harvest volume is classified as superior quality salmon.
- This quality gives Nordic Aqua an excellent starting point for building a premium position for Nordic PureAtlantic in the Chinese market and our key focus is to
build a premium position in an attractive market, says CEO
Supported by the first weeks of harvest Nordic Aqua's objective has been to achieve a wide distribution, to expose our new brand to as many consumer and salmon buyers as possible. To achieve such market reach, Nordic Aqua works in partnership with a limited group of professional and experience seafood distributors.
The feedback from customers, as well as from "tasting boards", involving top sashimi chefs, the feedback as it comes to color, texture, fat and condition factor, support our premium position objective.
We are also working closely with Skretting our strategic partner on feed supply and the Nordic Pure Atlantic salmon scores good on all important quality parameters.
It is vital to get such feedback as Nordic Aqua is the first domestically produced land-based farmed Atlantic Salmon in
We are continuously getting first-class salmon into the market, and the sales organization is now well underway in building customer relationships and market positions from which Nordic Aqua can grow its premium position, says Mr
We are doing a wide range of marketing and launch activities, where our products are presented to consumers, retail and HORECA buyers as well as chefs.
Product exposure and market penetration are given priorities over pricing for the first weeks of harvest.
Nordic Aqua will present figures for the first quarter on Thursday 16 May. CEO
A full review of the price and market picture for the first operational quarter will be presented in the second quarter presentation which will take place on
For further information please contact:
CEO
ragnar@nordicaquapartners.com
Mobile +298 599 112
Nordic Aqua is a Nordic land-based
https://news.cision.com/nordic-aqua-partners-a-s/r/nordic-aqua-partners---operational-update,c3977046
(c) 2024 Cision. All rights reserved., source