Nogin announced V1 of Nogin Intelligent Commerce. Building on Vx of Intelligent Commerce released in October 2022, V1 offers powerful new features including AI-powered customer segmentation, algorithmic merchandising, and automated campaign optimization to enable marketers and merchandisers to maximize the lift from their promotions and marketing spend. Built for brands selling direct-to-consumer and through online channels, Nogin Intelligent Commerce leverages over 10 years of anonymized big data assets and delivers a powerful customer data platform to brands that wouldn't otherwise have the historical data to take advantage of this enterprise technology.

With the V1 release, Nogin provides next- generation ecommerce tools to small and mid-sized brands to ensure they can stay competitive with the largest online retailers, without the time, expense, risk and distraction of moving to a traditional enterprise platform. New features announced include: AI-porered customer segmentation: Build and optimize customer segment by leveraging over 10 years of anonymizezed data mined from Nogin's CaaS technology. Algorithmic merchandising: Automatically extend native merchandising capabilities with sophisticated features predicting both shopper behavior and inventory constraints.

Smart promotion optimization: Maximize campaign potential with channel-sensitive, self-optimizing A/B testing and campaign optimization features and automatically create coupons and other infrastructure required for testing.