NIIT Appoints Archit Shankar as Head of Marketing, Career Education Biz
August 02, 2021
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NIIT Limited has announced the appointment of Archit Shankaras Head of Marketing,Career Education Business. At NIIT, Archit will be responsible for the end-to-end marketing function for theCareer Education Business. His core responsibilities will be to charter the course forNIIT Digitalby redefining the brand strategy and communication as well as leading digital, performance marketing and media buying. Archit brings in 15 years of extensive experience in Marketing including Brand strategy, Media planning, Consumer insights and Channel Marketing. His last assignment was with Max Bupa Health Insurance Company where he as the Head of Brand and Digital Marketing was instrumental in leading Brand Strategy, Media planning and buying, consumer insights, channel marketingand new product launches.
NIIT Limited is an India-based information technology services company. The Company is engaged in providing skills and talent development solutions to individuals, enterprises, and institutions. The Company provides a range of managed training services, which includes curriculum design and custom content development, learning delivery, learning administration, strategic sourcing, learning technology and advisory services. The Company provides specialized solutions, which include customer education, gamification, augmented reality and virtual reality, application rollouts, content curation and learner engagement and talent pipeline as a service. It offers content development, with capabilities that include gaming and simulation, two-dimensional (2D) and three-dimensional (3D) animation, and high-end video. Its content curation solution uses a process-driven approach with structured learning pathways designed to filter content to the learner in a phased manner.