Nexstar Media Group Appoints Marc Hefner as Vice President and General Manager of WSAV-TV
January 22, 2017
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Nexstar Media Group, Inc. has appointed Marc Hefner as vice president and general manager of WSAV-TV (NBC), CW/MyNetwork digital subchannels and associated digital services, including WSAV.com, serving Savannah, Georgia (DMA #91). Mr. Hefner will immediately assume his new responsibilities and report to Bill Sally, Senior vice president and Regional Manager of Nexstar Broadcasting, Inc. He brings to his new role over two decades of broadcasting experience with success in station and digital revenue growth, local programming and digital content development, and strategic planning across multiple media platforms. In his most recent position at WCWJ-TV in Jacksonville, he developed highly effective sales teams that executed successful multiplatform marketing campaigns on behalf of clients, while also increasing revenue, market share and profitability.
Nexstar Media Group, Inc. is a diversified media company with television broadcasting, television network and digital media assets operating in the United States. The Company produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms. The Companyâs segments include Broadcast and The CW Network, LLC (The CW). The Broadcast segment includes television stations and related local websites that Company owns, operates, programs or provides sales and other services to in various markets across the United States, NewsNation, a national cable news network, two owned and operated digital multicast networks and other multicast network services, and WGN-AM, a Chicago radio station. The CW segment is a broadcast network in the United States. The other activities of the Company include digital businesses focused on the national marketplace and the management of certain real estate assets.
NEXSTAR MEDIA GROUP, INC. 
