Counter Logic Gaming and Newegg Announce Expanded Marketing Partnership
January 16, 2020 at 11:00 am
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Counter Logic Gaming (CLG) and Newegg have announced an expanded marketing partnership that names Newegg the new Presenting Partner and Official Online Technology Retail Partner for CLG’s North America League of Legends Championship Series Team. The partnership includes premier brand integration for Newegg on all CLG team jerseys, including League of Legends and Fortnite, and throughout CLG’s Performance Center and CLG’s digital platforms. In this transformative partnership, CLG players will have the opportunity to train with the gaming PCs, monitors and peripherals of their choosing through Newegg’s extensive portfolio of consumer electronics and gaming products already offered to their millions of customers. This approach will allow CLG players an unlimited choice in the gear they train with and enable them to be at the top of their game. In addition, CLG will feature Newegg branding on customized limited-edition jerseys to be worn by League of Legends teams during a league match. As part of the partnership, Newegg will be the presenting partner for all CLG Red Broadcasts, one of the most successful all-female CS:GO teams in esports, and will set up activation areas at a variety of community events CLG holds throughout the year where fans will have the ability to test and evaluate products sold on Newegg.
Newegg Commerce, Inc. is a global online retailer for PC hardware, consumer electronics, gaming peripherals, home appliances, automotive and lifestyle technology. The Company also serves businesses' e-commerce needs with marketing, supply chain, and technical solutions in a single platform. It has developed an online marketplace that delivers value to consumers, brands and sellers in the technology products sector. Additionally, the Company's platforms offer a comprehensive suite of e-commerce solutions, including product listing, fulfillment, marketing, customer service and other value-added tools and services. Its core customers include both its business-to-consumer (B2C) customers and its business-to-business (B2B) customers. The Company's B2C Platforms include Newegg.com, Newegg.ca, Newegg Global and Mobile apps. NeweggBusiness.com, its B2B e-commerce platform, offers a full range of information technology, office and industrial products and solutions for various customers.