New Silkroad Culturaltainment Limited provided consolidated earnings Guidance for the six months ended 30 June 2015. For the period, it is expected that the group will record an increase in net loss for the Period as compared to the same period for the previous year. The decline in the financial performance of the group was mainly due to the drop in sales as a result of the slowdown of macro-economic growth and the persistent market adjustment in the wine and baijiu industry; the change in the combination of the products sold from high margin to low margin resulting in a decline in the gross profit margin; and the increase in production and operating costs.