Steve Sapp Joins National CineMedia as Senior Vice President, Digital Out-of-Home Sales
December 10, 2020 at 10:23 am
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National CineMedia announced that sales and marketing executive Steve Sapp has joined the company in the new role of Senior Vice President, Digital Out-of-Home Sales to lead its NCM/DOOH group, based in New York. NCM/DOOH was created to further unite brands with the power of movies by extending movie-centric entertainment content, trivia, and advertising beyond theaters to a variety of complementary venues. NCM is now able to combine the strengths and effectiveness of Cinema, Digital, and Place-Based media together to create innovative, integrated campaigns that engage movie fans anytime and anywhere. Sapp has a unique combination of expertise in both the DOOH and cinema advertising spaces, joining NCM from Gas Station TV (GSTV), where he had served as Senior Vice President, National Sales since 2014. Prior to this, he worked as Director of Sales with adMarketplace, a search advertising technology company. Before expanding his career into digital advertising, Sapp spent seven years in Cinema at Screenvision as Vice President, National Sales.
National CineMedia, Inc. is a media company that operates the cinema advertising platform in the United States. Its platform consists of more than 18,400 screens in over 1,400 theaters in 190 Designated Market Areas. It presents multiple formats of The Noovie Show depending on the theater circuit in which it runs, including Post-Showtime advertising inventory after the advertised showtime. It also sells advertising on its LEN, a series of screens located in movie theater lobbies, and other forms of advertising and promotions in theater lobbies. It also sells digital online and mobile advertising through its Audience Accelerator, across its suite of Noovie digital properties and a variety of complementary out of home venues, such as restaurants, convenience stores and college campuses. The Noovie Show with Post-Showtime Inventory format is comprised of the same segments included within the Classic Noovie Show consisting of silver pod; gold pod; pre-trailer pod, and platinum position.
NATIONAL CINEMEDIA, INC. 
