Myriad Group AG has signed a pan Latin America agreement with Telefonica S.A. Under the terms of the agreement, mobile operators within the Telefonica Group in Latin America are able to offer a co-branded msngr app to their customers. Having reviewed a number of OTT instant messaging services, Telefonica sees msngr as an excellent opportunity to not only offer a value-added service to their users with smart phones but also crucially offer full messaging and content sharing functionalities to its feature phone based users. The msngr platform helps operators create loyalty and promotes data plans by consumers using their phones to group chat and share interesting and relevant content with their friends.