MySize, Inc. announced that Estudio de Moda S.A.S., a leading Colombia-based retail company with a portfolio of brands including Diesel, Celio, Superdry, Marithe François Girbaud, Replay, is set to implement the MySizeID sizing solution on its Diesel Colombia ecommerce site. MySizeID uses sophisticated algorithms and AI to match shoppers with an optimized fit based on a brand's product-specific sizing chart. More accurate size recommendations lead to better fit and reduced size-related returns.

An estimated 70% of ecommerce returns are size related, leading to unnecessary environmental and carbon impacts. MySizeID uses sophisticated algorithms and AI to match shoppers with an optimized fit based on a brand's product-specific sizing chart. More accurate size recommendations lead to better fit and reduced size-related returns. An estimated 70% of ecommerce returns are size related, leading to unnecessary environmental and carbon impacts.