VNUE, Inc. and Pro Music Rights announced that the companies have joined forces to create a new paradigm in music licensing, which both companies hope will lead to more businesses becoming licensed to play music, and at the same time, ensure the correct rights holders are being compensated. Together, Pro Music Rights and VNUE hope to reshape the licensing model from the typical "blanket license" scenario, to a more "utility-based" model, where licensees pay for what is actually played, and the specific stakeholders are compensated for those plays. VNUE and Pro Music Rights intend to start rollout to licensees within 3-4 months for businesses that do not have live music, and 6-12 months for those that do.

Pro Music Rights will be updating its license agreements in the coming days to reflect the Soundstr requirement. Most licensees will pay a small monthly fee combined with a "pay-per-play" royalty, which will go 100% to the rights holders. Bair pointed out that in the coming months, Soundstr will be introducing "beacon" technology, whereby the company believes that targeted geo-centric advertising revenue driven by the devices will eventually offset the cost of the licenses and potentially provide business owners with another source of revenue – a win for everyone.