MSM Corporation International Limited announced the appointment of eighttime Grammy Award winning superstar, Usher, as its Chief Creative Director for its global talent competition, Megastar, effective immediately. Bringing a wealth of experience and insights to the role, Usher will also be the competition's headline judge, mentor and brand ambassador. As Chief Creative Director, Usher will be marketing and promoting the brand across his social media platforms, providing feedback to Performers and engaging with Fans in his role as headline Judge. Already live in the UK, South Africa, New Zealand and Canada, Megastar will launch in Australia and the US next month. Megastar and Usher will jointly launch a global media program, syncing with the Megastar product launch scheduled for September.