Movado Group Appoints Stéphane Gerschel as Chief Marketing Officer
May 04, 2022 at 04:05 pm
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Movado Group, Inc. announced the appointment of Stéphane Gerschel as the Company's Chief Marketing Officer, effective April 18, 2022. As CMO, Mr. Gerschel will leverage his expertise in global marketing to drive awareness and interest for the Company's portfolio of compelling brands with a focus on maximizing the strength of its Movado brand around the world. Previously, Mr. Gerschel held positions of leadership at several luxury brands.
Most recently, he served as the Global Brand Managing Director for Pomellato at the Kering Group in Milan. The Chief Marketing Officer position at Movado Group had been vacant since the sad passing of its long-time marketing executive, Mary Leach, from cancer in February 2021.
Movado Group, Inc. designs, sources, markets, and distributes watches globally. The Company operates through two segments: Watch and Accessory Brands and Company Stores. The Watch and Accessory Brands segment includes the designing, manufacturing, and distribution of watches and, to a lesser extent, jewelry and other accessories, of owned and licensed brands, in addition to after-sales service activities and shipping. The Company Stores segment includes its retail outlet business. Its portfolio of watch brands consists of owned brands, such as MOVADO, CONCORD, EBEL, OLIVIA BURTON and MVMT as well as licensed brands, such as COACH, TOMMY HILFIGER, HUGO BOSS, LACOSTE, and CALVIN KLEIN. The Company also designs, sources, markets, and distributes jewelry and other accessories under certain of its brands. The Company divides its business into two geographic locations, such as the United States operations, and the International, which includes all other non-United States company operations.