Motive Television Plc : Motive Television Engages DME To Pursue Vertical Markets Beyond Television

London: 13 January, 2012 - Motive Television PLC, the digital television technology, software and services provider, is delighted to announce that its wholly-owned subsidiary, Motive Television Services Limited, has signed an agreement with Digital Media Europe Ltd ("DME"), a UK sales and marketing consultancy, to pursue opportunities in the licensing and deployment of Motive's Video2Go technology in vertical markets outside the television industry.  

Motive and DME believe that the Motive Video2Go delivery platform provides enhanced customer communications opportunities for leading brands in a number of vertical markets, including the Hospitality, Travel, Retail, Entertainment and a variety of service industries. Motive's Video2Go improves the efficiency of customer interaction by enabling brand owners to deliver self-created, self-owned, advertising based content direct to a customers' mobile device.

Leonard M Fertig, CEO of Motive, commented, "The ability to efficiently provide targeted content direct to a customers' tablet or smart phone provides a number of benefits to customer service businesses.   Motive's Television Anytime Anywhere and Video2Go technologies make that possible and we believe this is a significant opportunity for Motive.  The DME Consultancy has a wealth of experience in developing and executing marketing plans for solutions companies and Motive is delighted to have them as partners in this important extension of our business."

Gianluca Ferremi, VP Sales and Marketing for Motive, added, "Imagine entering a DIY store and receiving an instruction video, direct to your smart phone or iPad, detailing the materials and steps required to complete your DIY project. Motive's Video2Go technology makes that possible."

Paul Buckley, CEO of DME, remarked, "DME is excited by the scope and breadth of this opportunity as it allows us to leverage our fast-moving consumer goods marketing and enterprise solutions sales expertise. The huge forecasted growth in the consumer tablet market indicates that Motive's Video2Go technology is arriving at precisely the right time. It allows brand owners to initiate, lengthen and deepen their conversations with customers through the use of high quality video content, consumed within an appropriate location and in a highly personal manner. Right message, right place, right time."

DME will initially focus on UK, European and selected global prospects for Motive.

Contacts:

Motive Television plc

Michael Pilsworth, Chairman

Leonard M. Fertig, CEO

T: [phone]

Merchant Securities (Nominated Adviser)

Simon Clements / Virginia Bull

T: [phone]

XCAP Securities (Broker)

Jon Belliss / John Grant

T: [phone]

Financial PR

Cubitt Consulting

Chris Lane / Alice Coubrough

T: [phone]

Brainerd Communicators

Chris Plunkett / Mike Smargiassi

T:  [phone]

Media PR

Gerry Buckland

T: [phone]

Notes to Editors

Motive Television provides software and services to the global television industry, enabling Television Anytime Anywhere. Motive's patented and proprietary technology platform responds to the heightened viewer demand for watching what they want, when they want, on whatever device they want; and is driven by the mandatory switchover from analogue to digital broadcasting as mandated by the International Telecommunication Union.

Motive Television provides broadcasters and pay television operators with enabling technology that provides opportunities to deliver highly-valued services to viewers that generate additional income and retain existing subscribers, comprising:

Television Anytime. A technology platform that enables digital broadcasters and pay television operators to offer enhanced broadcasting services with or without the need for an Internet connection. These services, includes, among others, Video-on-Demand, Catch-Up TV, Virtual Channels, Sneak Preview TV, and Targeted Advertising. Television Anytime is currently in commercial operation in Europe both in digital terrestrial (DTT) and soon in satellite (DTH) environments Patented in Spain and the EU.

Television Anywhere. An advanced multi-screen multi-channel technology that allows a viewer to control and watch all the content received by or recorded in their main home television equipment on any computer, mobile phone, iPad or any other Internet connected device. Television Anywhere is software-based and can be updated via software upgrades on existing STB. US patent pending.

Motive's content division is:

Motive Television Ireland Limited, a Dublin-based award-winning independent production company that produces factual programmes for Irish broadcasters. It specializes in live sports production and sports documentaries and also produces factual and entertainment series.

Motive Television was founded in London in 2005 and its shares are quoted on the London Stock Exchange (AIM).

Background on DME

DME is a specialist sales management consultancy working with digital technology companies across the globe to maximise the deployment of their solutions, increase market penetration and improve profitability. The company management team has developed expertise and a proven track record in bringing technology solutions to market throughout Europe spanning the last 25 years. Based in London, DME has affiliates in Germany, France, Spain, Ireland and North America.