Mixi and DAZN Partner to Create Sports NFT Marketplace on Flow
February 04, 2022 at 01:21 pm
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mixi, Inc. and DAZN Japan Investment GK announced that DAZN MOMENTS, a sports NFT marketplace, will launch on Flow, a leading Web3 platform designed for consumer-friendly applications. The announcement was made locally in Japan with Flow confirming the new marketplace will launch in the spring. DAZN MOMENTS joins the thriving sports ecosystem on Flow, home to NBA Top Shot, NFL ALL DAY, UFC Strike, Crictos, and The Players' Lounge, among others.
The DAZN MOMENTS marketplace will allow users to collect moments of super skills of players as well as memorable moments of various sports in Japan. DAZN MOMENTS will draw upon mixi's success in entertainment and sports – including the social network mixi – as well as the mobile game Monster Strike, which has grossed more than $9 billion since its launch in 2013; and DAZN's global lead in streaming live and on-demand sports events to more than 200 countries and territories. mixi and DAZN Japan have been working together since December 2020, bringing DAZN data into Fansta, mixi's restaurant and bar search application.
MIXI Inc is a Japan-based company mainly engaged in the digital entertainment business, sports business and lifestyle business. The Company operates through three business segments. The Digital Entertainment Business segment is engaged in the provision of games for smart devices, the implementation of related events, and the production and sale of goods. The Sports Business segment is engaged in the investment in sports team management and public sports related businesses. The Lifestyle Business segment is engaged in the management of services that are related to people's lives using the Internet. The main services include Kazoku Album Mitene, a photo and video sharing application for families, and minimo, a salon staff direct reservation application.
MIXI, INC. 
