PRESS RELEASE
"BENVENUTI AL NORD" THE MOST SEEN FILM OF THE YEAR The comedy by Miniero is unrivalled: EUR 21 million, to top grossing film of the season
The phenomenon of "Benvenuti al Nord" continues to
outperform all the competition and break records. In the
secondo weekend of release, a second extraordinary result.
The numbers: EUR
5,417,435 making a total of EUR 21 million (EUR 20,873,036)
and
3,200,000 tickets sold (3,215.555). Exceptional figures that
have led the highly amusing comedy directed by Luca Miniero
to achieving -
also in terms of average takings per copy (EUR 6,789) among
all the releases of the weekend (including the colossal
"Mission Impossible:
Protocollo fantasma") and extraordinary record. In fact,
in less than two weeks since its release, "Benvenuti al
Nord" has already become the top box office hit of the
year, outperforming by two and
a half million euros "Sherlock Holmes-Gioco di
ombre" (18,571,188).
An excellent result for a sequel that is doing even better
than the original and doubling its takings. In fact,
"Benvenuti al Sud" after just ten days in cinemas
had grossed just over EUR 11 million.
Also "Immaturi-Il viaggio" continues to generate
ticket sales, now amounting to EUR 11.5 million (EUR
11,397,199), along with "La talpa" which reached
EUR 2.5 million (EUR 2,518,043).
Roma, 30 January 2011
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