9M 2021 Results Presentation
Milan, 10th November 2021
Audience & Advertising
ITALY | Evolution of confidence index
Monthly evolution, consumers and business
120
110
100
90
80
70
60
50
gen- feb- mar- apr- mag- giu- lug- ago- set- | ott- nov- dic- gen- feb- mar- apr- mag- giu- lug- ago- set- | ott- nov- dic- gen- feb- mar- apr- mag- giu- lug- ago- set- ott- | |||||||||||||||||||||||||||||||
19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 |
consumersbusiness
Source: Istat
| 3 |
ITALY | Good & Service Consumption
Monthly evolution, consumers and business
80
70
60
50
40
30
20
10
0 -10-20-30-40-50-60-70-80
Services Average Goods
Source: Confcommercio
12M 2020 | 9M 2021 |
SERVICES: -31.0% | SERVICES: +10.2% |
AVG: -14.8% | AVG: +4.1% |
GOODS: -7.8% | GOODS: +1.6% |
| 4 |
ITALY | Analysis of the advertising market
9M 2021 vs 9M 2020 (∆ %)
30
25
20
15
10
5
0
-5
23.9 | 24.0 |
19.3
12.5
5.4
-2.0
Tot.Adv Mkt | TV | Radio | Digital | OOH |
Mediaset 9M 2021 advertising collection +21.5% yoy
Source : Ac Nielsen
| 5 |
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Mediaset NV published this content on 10 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 November 2021 07:44:10 UTC.