Metro Brands Ltd. has signed an exclusive strategic partnership with FitFlop for sale and distribution in India. Metro Brands has been selling FitFlop in India for the last four years and with this agreement, Metro Brands has secured exclusive rights for sale of FitFlop for Indian markets across formats including Exclusive Brand Stores, Multi Brand Stores, Airport Stores, Distribution, Online Marketplaces and Webstore in India. FitFlop makes ergonomic sandals, shoes and boots, using world class design, a splash of fashion, and an innovating mix of beauty, brains and biomechanics.

FitFlop's ideology of unmatched comfort for the feet is already a hot selling proposition and has an expansive reach. With this partnership, Metro Brands seeks to reach out and serve the Indian homes who value ultimate comfort with Global Fashion. Metro brands has locations across 136 cities and 30 states in India and plans to leverage its strong network and distribution and online capabilities to drive the FitFlop business in India.

Currently, Metro Brands is also the National retail partner for Crocs in India and operates 159 stores over 26 states.