MCH Group AG / MCH Group / Beaulieu Exploitation SA processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement. 

MCH Group Ltd. submits a purchase offer to the shareholders of Beaulieu
Exploitation SA

Working on the basis of a signed framework agreement, the MCH Group Ltd. is
submitting a purchase offer of CHF 190 per share to the shareholders of Beaulieu
Exploitation SA. For the purchase to be completed, at least two thirds of the
shares must be tendered to the MCH Group Ltd.

In May 2009, the MCH Group Ltd. and the operating company and owner of the
exhibition and congress centre in Lausanne - Beaulieu Exploitation SA and the
Fondation de Beaulieu - signed a declaration of intent for MCH Group Ltd. to
acquire at least a two-thirds majority of the shares of Beaulieu Exploitation
SA. On the basis of the framework agreement signed in December 2009, the MCH
Group Ltd. is now submitting a corresponding purchase offer to the shareholders
of Beaulieu Exploitation SA.

The purchase offer is subject to the condition that at least 66.6% of the shares
are tendered to the MCH Group Ltd., corresponding to 28,676 shares. The offer
price is CHF 190 per share, and the offer period is running from 16 March to 16
April 2010.

Once the purchase offer has been successfully implemented, Beaulieu Exploitation
SA will be run as an independent company within the MCH Group, with a local
management. The managing director, Béat Kunz, will be a member of the management
of the MCH Exhibitions and MCH Infrastructure business fields within the MCH
Group. Ownership of the exhibition and congress infrastructure will remain with
the Fondation de Beaulieu, which will continue to rent it out to Beaulieu
Exploitation SA.

Strengthening the exhibition and congress location of Lausanne

With the acquisition of a majority shareholding by the MCH Group AG and the
implementation of the "Beaulieu 2020" project, which constitutes a prerequisite
for the acquisition, Lausanne will undergo a marked boost as an exhibition and
congress location. Messe Basel, Messe Zurich and Beaulieu Lausanne will form a
national "tripole" in future, with infrastructure facilities that complement
each other in an ideal manner in terms of exhibition space and geographical
catchment area, and which will be state-of-the-art once the modernisation work
in Basel and Lausanne is completed.

By bundling the group's expertise in the organisation of exhibitions, it will be
possible to optimally tailor the national exhibition portfolio to both the
market requirements and customer needs. In the case of exhibitions that are
currently focused chiefly on the German-speaking part of Switzerland without
providing much coverage of the French-speaking part, it will be possible to
create additional (parallel or supplementary) exhibitions in Lausanne. These
additional exhibitions will enable the group's customers to work the Swiss
market even more effectively and efficiently.

MCH Group and Beaulieu Exploitation SA

The group of companies under the umbrella of MCH Group Ltd. has its origins in
the "Schweizer Mustermesse", which was established in Basel in 1916. Today, it
takes in the exhibition companies of MCH Swiss Exhibition (Basel) Ltd., MCH
Swiss Exhibition (Zurich) Ltd. and Exhibit & More AG, as well as the
event-services companies of Rufener events Ltd., Expomobilia AG and Winkler
Veranstaltungstechnik AG.

The MCH Group is a leading international live-marketing group of companies. With
its activities in the three business fields of MCH Exhibitions, MCH
Infrastructure and MCH Event Services, it is able to offer its customers a
unique network of services.

The MCH Group's exhibition portfolio currently includes 35 own exhibitions which
are held primarily in Basel and Zurich. Some 40 to 50 MCH exhibitions and
third-party exhibitions are held at these two locations each year each,
attracting around 15,000 exhibiting companies and in excess of 1.5 million
visitors. More than 250 congresses and a range of different events are held in
the Congress Center Basel each year.

On 1 January 2010, the MCH Group had around 520 employees on permanent
contracts. In 2008 and 2009, the group recorded sales of CHF 308 million on
average, with a group profit that averaged
CHF 23 million.

Beaulieu Exploitation SA, which has its roots in the Société coopérative du
Comptoir Suisse, established in 1919, runs the exhibition and congress site in
Lausanne on behalf of the Fondation de Beaulieu. This has an exhibition surface
of 50,500 square metres, a congress centre with 30 conference and meeting rooms
and a big theatre. Twenty to 25 exhibitions are held in the halls each year, in
the form of the company's own exhibitions, joint ventures or third-party
exhibitions, attracting 2000 to 3000 exhibiting companies and around 600,000
visitors. Beaulieu Exploitation SA has some 70 employees and achieved annual
sales of CHF 25 - 30 million over the past few years.



[HUG#1394110]



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MCH Group AG
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WKN: 553176;ISIN: CH0010358494;

    Media Release: http://hugin.info/134007/R/1394110/351093.pdf