MAXIMA HOLDINGS PLC 
By
("Maxima" or "the company")
Maxima Holdings plc (AIM: MXM), the leading IT business
systems and managed services company, has announced a
major multi-million pound contract from Hewden - the
UK's largest multi-product specialist equipment
rental company - to deliver a next generation integrated
business management and CRM solution.
The project will see Hewden deploy a more agile,
integrated ERP and CRM approach based on Microsoft
Dynamics® AX and Microsoft Dynamics® CRM 2011 software,
along with sector-specific application solutions from
Maxima's own Microsoft Dynamics for the Construction
Industry portfolio, including specialist HR, equipment
rental and cross-hire capabilities. Maxima will work
closely with Hewden, initially deploying the
company's Microsoft Dynamics AX and Microsoft
Dynamics CRM 2011 applications on premise, but also
offering the flexibility to move to a hosted,
cloud-enabled environment at a later date.
According to Andrew Griffin, Hewden's Head of IT: "As a leading Microsoft Gold partner, Maxima clearly could offer the in-depth capabilities we needed to support our Microsoft Dynamics AX and Microsoft Dynamics CRM 2011 deployments, however we were also particularly impressed by the company's detailed Construction sector expertise and its ability to implement the more focused equipment rental and x-hire capabilities that could directly support our business. The company's proven CRM capabilities, as well as its ability to customise Microsoft Dynamics CRM 2011 to meet our own particular application requirements, were also key factors in our decision to go with Maxima."
With a head office based in Manchester, Hewden - www.hewden.co.uk - operates through a nationwide depot network and is the leading multi-product national hire specialist, with a focus on delivering customer service through quality, safety, sustainability and reliability.
Maxima's Microsoft practice focuses on the design, implementation and support of Microsoft Dynamics AX and CRM solutions by combining technology expertise with deep industry vertical understanding and the experience of IT project and service delivery. The company's Microsoft Dynamics for the Construction Industry solution provides a CRM solution pre-configured to the specific needs of contractors, consultants, architects and building products suppliers.
Maxima Business Solutions Managing Director, Paul Adams, added: "The provision of solutions based on the Microsoft Dynamics AX/CRM platform is one of Maxima's key growth engines, and we're delighted to add Hewden to our expanding portfolio of Microsoft Dynamics customers. Hewden and Maxima are a particularly good fit, as we both understand how the effective deployment of advanced technologies such as Microsoft Dynamics AX and Microsoft Dynamics CRM 2011 can play a key role in enabling effective account and contract management - not only driving cost savings into the business, but also delivering added value services to clients."
Ends.
For further information please contact:
Maxima Holdings plc
David Memory, Chief Financial Officer
Tel: +44 (0)1242 211 211
Cenkos (Nominated advisor to the Company)
Stephen Keys/Adrian Hargrave
Tel: +44 (0)20 7397 8900
MHP (PR)
Reg Hoare / James White / Vicky Watkins
Tel: +44 (0)20 3128 8100
About Maxima:
Maxima (AIM:MXM) is a leading provider of IT business systems and managed services, helping over 1,000 organisations across the UK, Ireland and the USA to increase their productivity, reduce their business costs and streamline their processes. The company's Business Solutions and Managed Services, Infrastructure and Applications (MSIA) operations support all aspects of cloud computing delivery, including Infrastructure as a Service, Platform as a Service and Software as a Service capabilities. Core Maxima solutions and services include virtualisation, web connectivity, infrastructure management, IT managed services provision, business intelligence, and comprehensive Microsoft Dynamics AX ERP and CRM business solutions. For more information, please visit www.maxima.co.uk.
According to Andrew Griffin, Hewden's Head of IT: "As a leading Microsoft Gold partner, Maxima clearly could offer the in-depth capabilities we needed to support our Microsoft Dynamics AX and Microsoft Dynamics CRM 2011 deployments, however we were also particularly impressed by the company's detailed Construction sector expertise and its ability to implement the more focused equipment rental and x-hire capabilities that could directly support our business. The company's proven CRM capabilities, as well as its ability to customise Microsoft Dynamics CRM 2011 to meet our own particular application requirements, were also key factors in our decision to go with Maxima."
With a head office based in Manchester, Hewden - www.hewden.co.uk - operates through a nationwide depot network and is the leading multi-product national hire specialist, with a focus on delivering customer service through quality, safety, sustainability and reliability.
Maxima's Microsoft practice focuses on the design, implementation and support of Microsoft Dynamics AX and CRM solutions by combining technology expertise with deep industry vertical understanding and the experience of IT project and service delivery. The company's Microsoft Dynamics for the Construction Industry solution provides a CRM solution pre-configured to the specific needs of contractors, consultants, architects and building products suppliers.
Maxima Business Solutions Managing Director, Paul Adams, added: "The provision of solutions based on the Microsoft Dynamics AX/CRM platform is one of Maxima's key growth engines, and we're delighted to add Hewden to our expanding portfolio of Microsoft Dynamics customers. Hewden and Maxima are a particularly good fit, as we both understand how the effective deployment of advanced technologies such as Microsoft Dynamics AX and Microsoft Dynamics CRM 2011 can play a key role in enabling effective account and contract management - not only driving cost savings into the business, but also delivering added value services to clients."
Ends.
For further information please contact:
Maxima Holdings plc
David Memory, Chief Financial Officer
Tel: +44 (0)1242 211 211
Cenkos (Nominated advisor to the Company)
Stephen Keys/Adrian Hargrave
Tel: +44 (0)20 7397 8900
MHP (PR)
Reg Hoare / James White / Vicky Watkins
Tel: +44 (0)20 3128 8100
About Maxima:
Maxima (AIM:MXM) is a leading provider of IT business systems and managed services, helping over 1,000 organisations across the UK, Ireland and the USA to increase their productivity, reduce their business costs and streamline their processes. The company's Business Solutions and Managed Services, Infrastructure and Applications (MSIA) operations support all aspects of cloud computing delivery, including Infrastructure as a Service, Platform as a Service and Software as a Service capabilities. Core Maxima solutions and services include virtualisation, web connectivity, infrastructure management, IT managed services provision, business intelligence, and comprehensive Microsoft Dynamics AX ERP and CRM business solutions. For more information, please visit www.maxima.co.uk.
