Max's Group, Inc. Appoints Ariel P. Fermin as Group Chief Operating Officer
March 01, 2018 at 02:21 am
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Max's Group, Inc. has named Mr. Ariel P. Fermin as group chief operating officer. Ariel will assume responsibility for all aspects of business including strategy development and execution for all brands and support services. He will remain at the forefront of spearheading digital innovative solutions in addition to reinforcing a culture of excellence, accountability and transparency. Prior to his new assignment, Ariel served as chief innovation officer and chief operating officer of Max's Restaurant, Krispy Kreme and Max's Corner Bakery.
Maxâs Group, Inc. is a Philippines-based company, which is primarily engaged in the business of catering food and establishing, operating, and maintaining restaurants, coffee shops, refreshments parlors and cocktail lounges. The Companyâs segment includes food service, commissary, and support services. The food service segment is involved in the operation and preparation of food products to be sold to franchised stores. The commissary segment is involved in the manufacture and wholesale of food products sold to external and related party customers. The support services segment is involved in providing various services mainly to the companies independent franchisees and related parties. The Company operates under the trade names Maxâs or Maxâs Restaurant, Pancake House, Yellow Cab, Krispy Kreme, Jamba Juice, Maxâs Corner Bakeshop, Dencioâs, Maxâs Kabisera, Teriyaki Boy, Singkit, Sizzlinâ Steak, Le Coeur de France, and Maple.