On July 15, 2024, Starboard Value announced that it has a position in Tinder owner Match Group of more than 6.5% and is pushing for a possible sale if a turnaround isn't successful. Starboard Value expressed its views that the Company should improve Tinder, which represents more than half of the Company's total revenue, and also sees opportunities for the Hinge business among other emerging apps. Starboard Value also expressed that the Company should consider going private if it fails to make the changes, including share buybacks.